United Kingdom Ministry of education’s Chief strongly praised the game education effect

In the Internet search market in mainland China, Baidu alone, occupy the market share of 83.6%. But in the international market, Baidu search great nameless – in the United States except for the stock market. Successful localization, internationalization failed, Baidu is a piece of heart disease. Baidu’s efforts has been to go around. In December 2006, Baidu starts internationalization strategy. In March 2007, the launch of Baidu’s Japanese search beta. In January 2008, Baidu Japan branch operations. At present, Baidu Japan in Japan and the United States have set up three wholly-owned subsidiary.

But it seems the process of internationalization of “repeated defeat of war” to describe. According to the source, 2010 Baidu net loss of 260 million yuan in overseas markets. From 2008 to 2010, Baidu three years cumulative losses of nearly $ 700 million in overseas markets.

Even if the poor record on July 4 this year came the Baidu and “Microsoft’s bing” the message of cooperation. Baidu will begin to provide English-language search service, hope for the internationalization of ex post facto.

　
Observers Peng Xiongjiang believes that this cooperation to “Microsoft bing” China market more help. Bing in the United States occupies about 30% of search share, but in China, no contribution selected in cooperation with Baidu, it can be considered Pong
As a “Mountain King”, identity is more like “Lady fortress”, how many have had some prestige; Baidu cooperation with Microsoft’s Bing, on the international market, it can be considered and “Lady” climbed the friendship, but English Bing search or
Xu is only for users in other parts of the world has a window open, from this window into what exactly “onlooker” also depends on: one, the user’s habits; second, Baidu search in English content – this requires Baidu
Also in the international market to be localized.

User habits change overnight. Users are used with Baidu in China, international users are used to with Google. Change needs a gradual
Gradual process. To change a user’s habits, Baidu search in English content be decisive. If Baidu Chinese search positioning uncertainty to international users with more informative, more accurate, more simple to use
Convenience to time from Google’s mouth eat not nothing is impossible. But this is only a hypothesis. To do this, Baidu search in English is a long way to go.

Text/people’s network

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