Nvidia CEO: sales marketing affect Android tablets

Nvidia CEO Huang Renxun said this week that some vendors of sales and marketing affects sales of Android tablets. For Android Tablet sales to date, disappointed by Huang Renxun. As the first Android 3 “Beehive” tablet of the operating system, Motorola Xoom sales far less than iPad. Although Motorola said the end of April, Xoom shipments had reached 250,000, but Apple’s iPad 2 sold about 1 million units in the first week to market.

Motorola mobile CEO sangjie·gu (Sanjay Jha) during the recent earnings conference call about this issue, he pointed out: “consumers want to have more application on the Android tablet. ”

However, Huang Renxun do not fully agree with sangjie·Gu’s claims. Nvidia Tegra 2 chip was used in a variety of Android tablets, including the Xoom and Samsung Galaxy Tab 10.1. Huang Renxun, said: “this is the issue of sales, retail professional issues. This is a consumer-oriented marketing problems, and pricing issues. ”

Although Huang Renxun not explicitly talked about Apple iPad’s $ 499 entry price, but obviously this is a major price reference. Huang Renxun said: “the most basic configuration of the integration of 3G, however this should not do. Tablet should only integrate WiFi features, prices are more likely to be the consumer to bear. Relative to the product with a 3G function or the full configuration, sales of such products will be faster. ”

However, Huang Renxun also acknowledged that Android Tablet has only just started, and not all products will perform well in the early stages. He said: “these problems are being resolved. Using Tegra 2 chip ‘ Beehive ‘ Tablet price strategy is also improved. I think that all manufacturers have realized this, and began to adjust their plans. ”

However, the Android tablet in the retail channel may encounter obstacles. DisplaySearch analysts lichade·ximu (Richard Shim) recently said: “we continue to believe that there is a clear advantage Apple in iPad release, will also continue to maintain this advantage in the future. Apple is not only more consumer-oriented promotional products through dedicated sales people, competitors will be able to get more profits from retail. ”

However parchim also said that due to poor Android tablet in the early stages, therefore only likely to get better and better for the future development. He said: “best buy has set up a special place in in stores and online Tablet Central. Although Android tablet will continue to face challenges, but opened up a new tablet computer market is a good start. There are indications that, Google and the Tablet PC hardware partners are in the right direction. ”

SINA technology

Tags: affect, Android, marketing, Nvidia, sales, tablets

Nvidia market share alone again fell below 60%

Market research firm Jon Peddie Research (JPR) today released the first quarter of 2011 global discrete graphics market report. Nvidia’s market share fell below 60% again, rose 59.12%;AMD to 40.46% per cent. The first quarter of this year, global discrete graphics shipments reached 19.03 million, slightly higher than the 2010 18.84 million in the fourth quarter. Among them, Nvidia fell 2% the end of last year, compared to the AMD 5.7% per cent increase over the same period last year.

Single volume has seasonal factors in the first quarter, compared with the same period last year, however, lower shipments.

Compared with the same period last year, Nvidia market share down 8.4%, while the AMD market share has increased by 16.8%. But because of the GPU-compute/CUDA proven so Nvidia discrete graphics leader in shipments in the first quarter.

Areas of the most fiery of the discrete graphics market is high-end enthusiasts, although it accounted for only a small part of the market (about 9 million a year or so), but the cost was very high (average each alone spend US $ 300). Where high performance and mainstream video most popular. Workstation market share is less than the high-end enthusiast, but single average price higher.

According to JPR expects total discrete graphics market this year will exceed US $ 19.8 billion, but 2010 will fall 4.5%, mainly due to the decline in average price alone.

Tags: again, alone, below, market, Nvidia, share

NVIDIA to $ 367 million acquisition of baseband technology company Icera

According to foreign media reports, NVIDIA (NVIDIA) today announced the acquisition of Icera company. Icera is designed for mobile and Tablet PC and 3G network baseband processor.
Currently, NVIDIA and Icera’s Board has approved this value respectively us $ 367 million in cash. Under the terms of the deal, throughout the acquisition process is expected to be completed within 30 days.

Icera has more than 550 patents, its high speed wireless communication products is recognized by more than more than 50 operators on a global scale. Icera company was founded in 2002, with its headquarters in the United Kingdom Bristol. Companies in 7 countries in Europe, Asia and the United States approximately 300 employees.

By Icera product and technology integration to figure Duo (Tegra) processor, NVIDIA will further consolidate its position in the fast-growing mobile phone market.

NVIDIA company after the acquisition of Icera can simultaneously provide two of the main processor in Smartphone (application processor and base-band processor), which can help our OEM customers to accelerate their pace of market access to products and launched meet the needs of next generation mobile computing devices. NVIDIA is also expected to receive double income on each device.

NVIDIA’s President and CEO said Huang Renxun, the company will continue to work with the existing base of cooperation with partners, and respect for its customers at the time of application processors and base-band processor integration options.

Tags: acquisition, baseband, company, Icera, million, Nvidia, Technology

NVIDIA will push desktop version free independence/set switches technology

Intel Sandy Bridge processor series full range of integrated graphics core policies allow single GPU manufacturers felt the real pressure. Earlier this month there were rumours that NVIDIA and AMD have their own desktop independence/limit switch product plans. Recently Singapore website VR-Zone aeration, desktop version of the NVIDIA Optimus technology, also known as Synergy, will be issued in June Computex Taipei computer show.

Based on a leak out of the NVIDIA demo slide show, Desktop Edition Optimus/Synergy of the single GPU do not have special requirements or require special motherboard manufacturers to design and supply circuit design, as long as the BIOS upgrade can be realized.

The technical support H67/H61 and Z68 chipset do not support the P67 (explicit interface may need to be set to display the output). Similar LucidLogix Virtu technology, it can according to application needs, set to use when in a normal office, network operations, called when games, high definition video decode application independence, and to support the Sandy Bridge processor set Quick Sync of high speed video transcoding features. On the Z68 chipset, the technology also enables SLI support.

Virtu technologies compared, NVIDIA flag maximum advantages of the programme is free, NVIDIA will not be charged to the motherboard manufacturer authorized costs, this would mean that the future market, perhaps a lot of H67/H61/Z68 on Board will provide support for this technology, promotion will go faster.

Tags: desktop, independenceset, Nvidia, switches, Technology, version