Google using the 90-second television advertising Chrome browser

Thanks to browser home drop
Beijing time on May 4, according to foreign media reports, Google carry TV advertising investment in the browser wars. The TV advertisement for 90 seconds long, which were screened in prime time last night, which promote Google’s Chrome browser.

According to Web analytics company StatCounter statistics, now about 45% of computers using the Microsoft IE browser, and only 18% using Chrome. And a year ago, IE browser market share is 53%,Chrome the browser’s market share is 8%. Where you can see, IE browser’s market share dropped, and Chrome browser market share had increased. In addition, the Mozilla Firefox browser market share 30%, Apple’s Safari browser market share of only 5%.

Google TV ads program, known as “the network is the way you browse the” is Google’s largest offline advertising campaign. However, Google declined to name the planned expenditure. The publicity programme including two TV advertisements, of the dear Sophie (Dear Sophie) and of the better (It Gets Better). They have increased feelings of the audience appeal, is to attract those indifferent to the technical advantages of the Internet users of the Chrome browser. These TV commercials will also appear on a different site, credits there will be a big button that says “replace the new browser, download Google Chrome. ”

Google says, it focused on the promotion of Chrome browser is because in its view, use the network more people, more people will you use Google search engine. For example, when Chrome users in the browser’s address bar, enter your search request, they will be able to directly access Google’s search results. “Chrome browser and Google’s search engine does have this inner connection. “Industry analysts-Su Liwen Danny (Danny Sullivan) said,” If you install the Chrome browser, you will be much chance of using the Google search engine. ”

Tags: 90second, advertising, browser, Chrome, Google, television, using

Yahoo announced the acquisition of television application developer IntoNow

Yahoo announced on Monday, the company has acquired a television application developer IntoNow. Yahoo does not disclose the amount of acquisition of IntoNow, but news from the technology blog Techcrunch said, Yahoo’s acquisition of IntoNow between the amount of about US $ 20 million to 30 million dollars. IntoNow was founded in January 2011, the company has developed a platform and an application based on real time TV program guide, which deepened the TV audience and TV content, links between advertisers.

IntoNow has been able to provide users with more than 5 years of United States TV show index, creating a rich database, to build video index and programming experience. At present, IntoNow able to within a few seconds, via live broadcast, television, and playing time to identification of TV content, and to provide users with information and its associated with the TV link.

Yahoo Senior Vice President of product management bier·xiaoneixi (Bill Shaughnessy) says, “by virtue of social channels to find the content, whether through a PC, mobile device or television, which are rapid growth. IntoNow technologies ‘ sign in ‘ (check-in) with what consumers are watching, participating in the dialogue and find related content together. After the acquisition of IntoNow, we will have the opportunity to turn the company’s technology to Yahoo’s entire network, in particular in our video content, search, mobile, and Connected TV experience. We look forward to the IntoNow team to join Yahoo to help us continue to build these experiences. ”

Acquisition of IntoNow, to enable Yahoo to provide users with powerful media experience and video programs, supports the Yahoo network for social participation. IntoNow users have been able to easier to interact with common like the TV show friends. IntoNow to help users discover new TV show, discussions with friends like programming, and learn more information about TV shows, and based on the user’s interest is providing recommend live TV. IntoNow application at the same time also integrates Facebook, Twitter, iTunes and Netflix, ensuring more sharing and information gathering.

IntoNow yadang·Kaen, Chief Executive (Adam Cahan), “said IntoNow has developed around the user jointly interactive content like a unique way. Application guide and equipment are greatly changed the way we interact with the TV. IntoNow team is pleased to join Yahoo to jointly develop new user experience. ”

Text/Tencent technology

Tags: acquisition, announced, application, developer, IntoNow, television, Yahoo