Thanks to browser home drop
Beijing time on May 4, according to foreign media reports, Google carry TV advertising investment in the browser wars. The TV advertisement for 90 seconds long, which were screened in prime time last night, which promote Google’s Chrome browser.
According to Web analytics company StatCounter statistics, now about 45% of computers using the Microsoft IE browser, and only 18% using Chrome. And a year ago, IE browser market share is 53%,Chrome the browser’s market share is 8%. Where you can see, IE browser’s market share dropped, and Chrome browser market share had increased. In addition, the Mozilla Firefox browser market share 30%, Apple’s Safari browser market share of only 5%.
Google TV ads program, known as “the network is the way you browse the” is Google’s largest offline advertising campaign. However, Google declined to name the planned expenditure. The publicity programme including two TV advertisements, of the dear Sophie (Dear Sophie) and of the better (It Gets Better). They have increased feelings of the audience appeal, is to attract those indifferent to the technical advantages of the Internet users of the Chrome browser. These TV commercials will also appear on a different site, credits there will be a big button that says “replace the new browser, download Google Chrome. ”
Google says, it focused on the promotion of Chrome browser is because in its view, use the network more people, more people will you use Google search engine. For example, when Chrome users in the browser’s address bar, enter your search request, they will be able to directly access Google’s search results. “Chrome browser and Google’s search engine does have this inner connection. “Industry analysts-Su Liwen Danny (Danny Sullivan) said,” If you install the Chrome browser, you will be much chance of using the Google search engine. ”
Tags: 90second, advertising, browser, Chrome, Google, television, using
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