Beijing time on May 9 news this morning, on Tuesday, Apple and Google executives will cell phone location tracking violations of user interests in issues of United States Congressional Committee hearings. Insiders exposed last month, Apple iPhone will collect and save the user location data over the past year, even though the iPhone software is turned off. The news caused a dispute in privacy protection.
Smartphone manufacturers and advertising agencies, said they use the user’s personal information data to put in the most relevant ads to users. These data include user preferences, location, and a friend information.
If you can put in the appropriate ad to appropriate users, so advertising companies will receive a lot of money. Kate·lasheer, analyst at research firm Ovum (Cater Lusher) said: “from a revenue perspective, what does this data mean? In our view, to around 2014, related revenues will exceed $ 3 billion. A growing number of mobile phone shipments every day, these phones will be the marketing goals. ”
Google Mobile Marketer for any of a survey, 82% smart phone users will be concerned about mobile advertising. Among the crowd when shopping in the use of smart phones, 74% will make a purchase decision.
However United States Chairman of the Senate Committee on online privacy AER·fulanken (Al Franken), said one aide, including smart phones, manufacturers, application developers, and advertisers, no company will inform users what personal information is collected, and this information will be used for what purpose. He said: “this endangers consumer rights. We have the right to know what data we are collecting and what they will do with this data. ”
Google said in a statement, look forward to cooperation with policy makers. Apple, a spokesman said the company is not ready to comment on the hearing. In Tuesday’s hearing, United States Congressmen want access to relevant technologies and potential use of more information. However, if public concerns in this area attracted widespread dissatisfaction with the consumer, the United States Congress could push legislation, restrictions on the collection of user data.
After reports said the position of the insurance company using customer data to calculate their premiums, insurance companies will be interested customers to which site, such as a gymnasium or doughnuts shop. The reports attracted the attention of policymakers. At present, the United States Congress has made 3 draft. At present it is not clear whether the Bill can become law. One Bill, enterprises should inform consumers what their data to be collected, these data are shared with the who, and the introduction of the ways to ensure data security.
Head of Center for digital democracy Jeff Chester (Jeff Chester) said: “the fact is that their actions according to your phone and your location to create some sort of mobile digital archives. “The competent make·laotengboge of the electronic privacy information center (Marc Rotenberg) says:” in which Parliament should play a certain role. Updating privacy laws, Congress does not well. ”
SINA technology
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