Decline in popularity of mobile phones and mobile tariff makes public role call of huating insignificant, but acts of the universal service with public infrastructure public huating color, not just “an act of” to transform into a comprehensive information service window is fundamental. Recently, it has reported, Shenzhen City Management Board for the University Games to create civilized city, proposes to cut public huating 80%, although in current programmes in the development, but has hosted numerous public facing huating transformation of human memory and even exit it is an indisputable fact.
Decline in popularity of mobile phones and mobile tariff makes public role call of huating insignificant, but acts of the universal service with public infrastructure public huating color, not just “an act of” public huating transform into a comprehensive information service window is fundamental. “Public telephone booths in Shenzhen will remain committed to the public communications services, transition was gradual. “Shenzhen telecom related personnel positions also indicates the operator of exploration on the transformation of public huating poise to strike.
Embarrassing: increased investment does not increase
It is understood that the Shenzhen now have a public telephone booth about 15,600. Where the original SAR 5,500, outside the SAR more than more than 10,100. It was reported that the Shenzhen urban management Bureau Deputy Director Liu Chu-han said, at present, in the related cleanup plan being developed, the overall reduction principles will be followed. Lose much, urban management view cut off 80%-90%. Government departments on telephone booths for treatment of large intensity stems from the public of huating “chaos”: low usage, become a distribution center Street small and dirty, disorderly and bad affect the city appearance.
These phenomena, not only in Shenzhen, but a question of many public huating is widespread throughout the country. For telecom operators, more means more input or even close to zero output of embarrassment. Unicom’s staff member told reporters in the North, IC card payphone revenues from 2006 is already living beyond its means, and that by the year 2009 is all the more gloomy. In 2008 the IC card payphone revenues in 2007 down 80%, urban IC card payphone revenues maintained at around each phone $ 10 per month on average, some telephone booths and even for several months without any call.
Compared to a meagre revenues, operators the costs so that they feel “great pressure”. Southern Telecom is responsible for IC card public telephone workers told reporters that the “development of IC card public phone of the year, the departments concerned have invested a lot of money, only a telephone booth costs $ 10,000. IC card public telephones now only maintenance costs will be spending more than 1 million yuan each year, not including labor costs. “While there is no longer an additional public huating, but make huating a huge maintenance costs in the eyes of many operators of chicken. Related heads of Shenzhen Telecom admits that pressure on public huating routine maintenance is relatively large, it is understood that a year 2009 alone, Shenzhen Telecom maintenance material directly into the IC card telephone booth costs amounting to $ 3 million, almost 3 years, huating, phone maintenance costs millions of dollars on the year.
In the face of increased inputs without increasing income situation, some public telecom operators will huating as rental of advertising, southern Telecom staff revealed that the company will position downtown several telephone booths as advertising-type telephone booth, in addition to their company’s business, also as advertising for rental to other businesses. “Huating dialog supplies the amount of contribution is very small, advertising the rental income can also. “The staff said.
Exit: not rigid uniformity
Although the public telephone booth operators are faced with increased investment and embarrassment of not increasing, but as a public telephone booth operators the general part of the service, there is still a social demand, it is understood that several categories of people using public telephone booth, economic hardship, mobility of people strong migrants, students and others. Shenzhen telecom-related personnel said that public huating assumes important function of providing free emergency telephone service and long-distance calls cheaper and other reasons, are still a lot of people, particularly workers of choice for telephone communications. “As long as there are people using, there would be no removal of telephone booths,” a Telecom official said. And public telephone booths in some developed countries still prevails, it is understood that in the aftermath of 911 World Trade Center building base stations all lost, called man in phone booth around the front, because the preference is not under the influence of base station is destroyed. Jiangxi Zhang Qingliang communications industry association, said public huating provides free Dial 110, 120, 119 emergency phone service, this is also a public telephone booth facilities currently exist according to.
In addition to the value of the universal service, seemingly tasteless public huating are also essential for competition in the telecom operator layout. Has industry expert said, surface Shang see communications industry of competition is in sky among, but actually, communications industry of competition with do real estate a bit similar, occupy has “land” often on means with occupy has “sky”-the-the can found land to placed communications base station is large degree Shang on decided has operators signal of is good or bad, can found reasonable of location placed communications Hall or phone stores, basically are decided has sales competition of success. “Relevant operator only needs to occupy the telephone booth, will be able to 3G through the telephone booth service. ”
Transformation: an integrated information service window
Part public huating although rental can make up for investment losses, but in the long run, pay phone relatively of communication services to meet the needs of urban diversity of information transformation services is fundamental. Direction one is huating to do as the transformation of Wi-Fi hotspot coverage, is the second public huating into integrated information services window.
Former in Shanghai have successfully practice, it was learned that Shanghai Telecom 500 public huating provides Wi-Fi hotspots, bandwidth up to 54M, around 50 m signal. Free Internet access up to 10 hours per month, “e-family package” presented in the free time can also be used. In Shanghai, Huaihai Road, yanzhong, the people’s square and other core areas “induction”. Shenzhen telecom related personnel also said that the Shenzhen Telecom public huating transformation is one of the important initiatives draw on experience in Hong Kong in batches to a range of key reconstruction of IC card telephone booth for wireless Internet access points, making it a Wi-Fi cover of “hot spots”.
Although public huating into Wi-Fi hotspot for many users look forward to, but more recognition of the profession of a second. Telecommunications expert fuliang (microblogging) said in an interview with reporters, public huating to Wi-Fi hotspots are not suitable for all sites, public huating transformation should be combined with surface buildings, provides comprehensive information services window. “Carrier huating transformation of innovation, combined with the convenience is the key demand expansion features extended, turn it into a channel of information value-added services and platforms. “Jiangxi Unicom Zhou Haihua said. On this, one telecom company related heads said, they also is planning related programme, tried to while is continues to play public telephone original of function, while using public telephone Pavilion distribution wide, and number more of advantage, will new of information service perfect to which, will public telephone Pavilion will was reconstruction became a interactive of information platform, for example in its around additional electronic offers coupons machine, provides download electronic offers coupons, service,.
Stones from other hills
United Kingdom: public “adoption”. Adoption of the public can use the telephone booth converted to other uses. In addition, the United Kingdom Telecommunications selected in the box in which to deploy WLAN access point.
United States: the right to manage the Government. Due to the payphone business is of a public nature, from 1996, the United States Federal Communications Commission will in some States a payphone business management rights to the local State Government.
Australia: innovation and application. Australia telecommunications company (Telstra) launched a public telephone booth on the advertising, provides marketers with an innovative way to contact users. Part phone booth was converted into a Wi-Fi “hot spots”. In addition, Telstra and ANZ Bank, ATM ATM installed in the phone booth.
Hong Kong: part into wireless city. Hong Kong also exists in the communications technology developed similar IC card telephone booth. They are widely distributed in Hong Kong’s financial district is the business people often use communication tools – because they have become part of the wireless city, inside the telephone booth cover the Wi-Fi signal.
Japan: the 100,000 free “advertisement” huating. When you call this free public telephone, the user first of all took the microphone to dial the number, appears on the LCD screen after a period of about 15 seconds of advertising, telephone connected once. If you call a fixed-line, you can call 9 minutes for free, if you call a mobile phone, you can up to free calls 1 minutes.
The communications industry newspaper
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