“64% of Chinese Internet users every day on the Internet, the average time online per week up to 11 hours. Consumers in the digital media, an increase in the time, in addition to television, consumer of time spent on traditional media has declined. After the network has become television, consumers most effective channels for entertainment and information. “In recent Synovate market consultancy, CIC and AdMaster refined master of science and technology jointly organized the” market research and innovation in the Internet age “on sharing, Synovate research capacity Song Fuyuan, Managing Director greater China external reveals this data.
He also told reporters that “phones has gone beyond its communication function, financing news and entertainment in one. Average mobile phone calls up to 3.2 hours per week, while using other features up to 5.8 hours. ”
In addition, Synovate research project the global trend of freshly in the digital media consumer behavior report also found that the variety of types of participation in online activities of Internet users in mainland China, and Korea are very similar. These activities very rich entertainment color, including watch online movies, TV, watch photos, listening to music, play games, and so on.
Song Fuyuan said: “facing the advent of the Internet age and rapid development, social media, creative, birds contend, quietly had an impact on people’s social ecosystem, changing people’s social and lifestyle. Applied Maslow’s hierarchy of needs theory, digital media entertainment experience can be said to be the basic physiological needs. ”
Text/the times of IT
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