With the rapid development of mobile Internet and Smartphone data traffic consumption has become an increasingly common behavior. Sky-high charges roaming fees, overflow traffic premium issues, has become a user experience and to trust carriers, main problems and eventually affect the healthy development of the wireless Internet industry. A few days ago, CCTV exposure to China Unicom traffic controversy, has once again raised public concern in our wireless data traffic. China Unicom has taken measures to improve the traffic alert service, but the industry believes that, because of the particularity of wireless data services, and smart phones, traffic alerts and on the user’s consumption guidance and education can be neglected.
Flow opaque let people use
CCTV News 30 reported recently, Ms consumer division in Zhengzhou, Henan province on April 30 to buy a Unicom iphone4 contract phone, 9 days in the case of no reminder after bursting
So down, and was told it is owed more than 700 million, all traffic costs incurred because of the Internet beyond the package. Unicom is not Division just less time-consuming notice she, but let their tuition limit $ 715 a
Outage calls.
Sky-high traffic charges were very worried by many consumers. A mobile phone user in Qinghai asked reporters: “I want to use a cell phone or wireless network adapter online lecture, how can not produce sky-high traffic charges? ”
Industry Guo Jijun said: “the data of business marketing at this point is very cumbersome. Professional customers, after all, not much, cannot be done clearly and consumption, not cheap at traffic charges today, many consumers
Only decided not to spend. I think that after data services should be the same as food, packaging marked “xxx calories (thermal units)”, so that consumers know what they buy is at least. ”
Tariff dispute has repeatedly raised by the flow, so that users had a great distrust for the operators, also wireless Internet business show.
Currently, 3 carriers offer wireless Internet access service tariff-flow or limited time monthly two monthly, no matter what, after overrun will have high fees charged by company flow. Leaving aside for the
Tariff design intentions and deep reason behind, for users, they need to live without fear to use on it. Flow or remind the time limit is a good way.
Remind is the operator to fulfil
China Unicom for media coverage has taken a positive response, published again and improve the data flow using the reminder service. In fact, this business has been launched in early March, this has been further modified
Into. China Unicom users on the use of international roaming when the data flow per 10M, and its multiples, you will receive a reminder message (daily Trojan alone, less than 10M does not send SMS, reached after multiple send):
“China Unicom to remind you: you use international data roaming traffic on that day had reached xxMB, roaming service fee information please follow the message prompts used as appropriate. ”
This reminder than the total number of China Telecom after each finished with inform, super limited and China Mobile reminders, apparently more human, and that two more were told, not reminders.
Nevertheless, the industry believes that Unicom is to fulfil its obligation of due diligence, not extra services to consumers. Wuhan University School of law professor disregard in an interview with reporters, said,
Operator has the obligation, of course. Counsel, case is the key to both sides to “notice obligations” has agreed, but disregard of opposes that view. He said that the “notice obligations” has agreed, from
The contract law point of view, but the case to follow the consumer protection act. Under the arc Act, consumers have the right, the operator has the obligation. Like Madam Secretary’s case, not only the full claim is reasonable, and
And the handset during the downtime should not have any cost, should be extended services.
Unrestricted network is continuously infringement
Unicom launched the flow to remind measures caused hot on the Internet. Many users welcome, but some users believe that flow remind is a necessary measure, overrun that network operators should take the initiative taken measures to avoid the sky-high calls.
User issacyang says: “do not open ‘ to flow automatically locks the ceiling grid ‘ services would be tantamount to deception. Only SMS alerts, don’t see what should I do? ”
User tiger00001 also support this view, he said: “the flow of so many queries do? Simply find some will push all responsibility to the user’s reasons, and also on the surface seems to be considerate user. Why not just a simple little: reached the monthly limit before breaking the 3G network, customers also need to be used for current month, through a simple application for re-opened. ”
Friends Wang Haibin, said: “business is a rule of conduct. Operators as a service provider, first of all, I think the concern is the quality of its service, self innovation ability, focus on how to let users clearly consumption. ”
One of the legal profession think, knowing that would prejudice the interests of consumers results, and let the results produced, this from a legal sense is indirect intent are to take corresponding legal responsibility. Knowing that limit will have a high cost, and users may not see a reminder message or the message may be delayed, and switch without active network, should also belong to this kind of indirect intent.
3G consumer education
Mobile phone traffic has three cases: 1. Of normal when using data services 2. Smartphone operating systems or applications of automatic network connections, to push information and generate traffic; 3. Users install third-party application software to download or update also generates data traffic (including malicious programs).
Children of friends from Fujian said: “many factors of traffic, I also have a flow without the Internet, so after users to effectively manage their own cell phone application, instead of downloading the more the better. Try not to download unreliable applications. ”
In fact, smart phone applications more than millions of species, more than 3 kinds of Internet traffic situation so simple. Users and are not all people in the industry, where I do have to understand, control must stay? For wireless Internet access and the emerging patterns of consumption, consumer education and guidance must be enforced.
Telecom industry Liu Qicheng: “3G operators not only need to alert the user of traffic problems in a timely manner of the times, users also want to understand the features of smart phones, to learn how to use a Smartphone. For general consumers, 3G need to popularize knowledge of many, not just the pursuit of faster Internet speed. ”
Friends brother Henan says: “3G consumption habit training needs of users, operators, such as mobile phone operators to work together. ”
Industry Zhang Jinping said: “to learn science using smart phones, cannot say one is the operator of stealing traffic. Course operator has the obligation to educate the customer as if science using smartphones. ”
Liu Qicheng also recommended: “in addition to playing a microblogging feature, Unicom should also be 3G through the media and other platforms and Smartphone applications of universal education, should allow more users to know and understand the 3G. Various publicity platform with, so, will let the consumer 3G consumer use comfortable, understand. ”
The China consumer newspaper
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