Yahoo announced on Monday, the company has acquired a television application developer IntoNow. Yahoo does not disclose the amount of acquisition of IntoNow, but news from the technology blog Techcrunch said, Yahoo’s acquisition of IntoNow between the amount of about US $ 20 million to 30 million dollars. IntoNow was founded in January 2011, the company has developed a platform and an application based on real time TV program guide, which deepened the TV audience and TV content, links between advertisers.
IntoNow has been able to provide users with more than 5 years of United States TV show index, creating a rich database, to build video index and programming experience. At present, IntoNow able to within a few seconds, via live broadcast, television, and playing time to identification of TV content, and to provide users with information and its associated with the TV link.
Yahoo Senior Vice President of product management bier·xiaoneixi (Bill Shaughnessy) says, “by virtue of social channels to find the content, whether through a PC, mobile device or television, which are rapid growth. IntoNow technologies ‘ sign in ‘ (check-in) with what consumers are watching, participating in the dialogue and find related content together. After the acquisition of IntoNow, we will have the opportunity to turn the company’s technology to Yahoo’s entire network, in particular in our video content, search, mobile, and Connected TV experience. We look forward to the IntoNow team to join Yahoo to help us continue to build these experiences. ”
Acquisition of IntoNow, to enable Yahoo to provide users with powerful media experience and video programs, supports the Yahoo network for social participation. IntoNow users have been able to easier to interact with common like the TV show friends. IntoNow to help users discover new TV show, discussions with friends like programming, and learn more information about TV shows, and based on the user’s interest is providing recommend live TV. IntoNow application at the same time also integrates Facebook, Twitter, iTunes and Netflix, ensuring more sharing and information gathering.
IntoNow yadang·Kaen, Chief Executive (Adam Cahan), “said IntoNow has developed around the user jointly interactive content like a unique way. Application guide and equipment are greatly changed the way we interact with the TV. IntoNow team is pleased to join Yahoo to jointly develop new user experience. ”
Text/Tencent technology
Tags: acquisition, announced, application, developer, IntoNow, television, Yahoo
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