Thanks Taobao pictorial drop
Asymco market intelligence analysis company to forecast its PC market.
They use the Gartner’s analysis of the overall PC market data, and then calculate the actual sales of Mac and iPad, and join in the forecast for the first quarter of 2011, drew this picture.
From this figure we can see how the industry is changing. This figure shows the platform for growth.
The blue line represents the PC market, including the iPad. We can see from the figure the whole PC market reached a peak of the economic recovery period, but growth slowed.
On behalf of the green line other than Mac and iPad PC market growth. The market mainly dominated by Windows computers, also including the Linux operating system is not installed and the computer, from figure other than Apple’s PC market as a whole entered a period of contraction, forms better than the overall economic recovery and growth.
Red line represents the Mac growth. 2-3 times for the industry is growing. This trend has lasted more than 18 quarters.
But the most telling is the orange line, including Mac and iPad, for single digits in a growth industry, iPad growth reached a three-digit number.
This strong contrast could portend profound changes. Although some analysts said iPad did not lead to decline in PC sales, but after carding platform data seems to bring a different perspective.
Basic Windows computer shipments reduced 2% and OSX computer (excluding the iPhone and iPod touch) has increased by 272%.
This relationship is not necessarily causation, but survey findings have proved that this substitution. Such as the surveys suggest that 77% users that since buying a Tablet PC at a later time using reducing. And 28% of the respondents as the primary computer iPad.
In addition, some more serious manufacturers also affected trends in this alternative. For example, IDC reports that Acer United States reduced shipments in the first quarter of 42%, reducing the 16% around the world. Acer is famous for its notebook computer, so this is one of the signs of Tablet instead of a PC.
Conclusion: the iPad is the new PC. Worthy of note is the current iPad expanded the scope of application of computing power, there is no alternative PC market, but to extend them. Alternative phenomenon is the low end of market, PC is no longer fit in this market. Perhaps distressed vendors should actually feel relieved: NetBook is finally being replaced by low profits. They can concentrate on the higher-end market.
Source: asymco
Translation/@36 krypton
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