Google +1 and social myths

Thanks wettuy post
Very hot Google+1 recently, detonated the social enthusiasm of Google again, also allows us to revisit the issue, why strong such as Google, had at the time for so many years, is difficult in terms of social networks make a difference. Google
+1 is not a stand-alone service, just Google search for subsidiary. He is light enough, light to the user only needs to click a button, but he is strong enough, powerful enough to delicate Google
Those long distance services, between the user and the use of these services, linking to each other.

Google +1 with too much imagination, also hosting Google too much hope.

But the Google+1 prospects remain uncertain. His success depends entirely on the user’s cognitive, depending on the +1 can enhance the user to contact the user directly, even if it is only a weak link?

A typical example is the Thunder.

There is no doubt that Thunder as a tool software, has been very successful. It can be said that he has downloaded this one feature, almost done. In this regard, all efforts of the Thunder, is worth for sure.

However, recently tried to convert a user to charge members of the large range of circumstances, Thunder’s development, has been experiencing a bottleneck. Now the Thunder, two selectable road: go download tools, downloads and development-related features, such as value added services or take advantage of existing, turned to more areas, such as SNS.

Thunder is not made other attempts, Thunder is one of the game. Judging from the revenue capacity, Thunder games do not count as a failure of the product, but the Thunder that hundreds of millions of users on the basis of the amount of, but still can only do this step today. Spending huge sums to buy domain name, which is pain and think of the results.

Why not? From the tool’s own characteristics.

An example of Thunder, a typical process is about the use of the –

See the resources required to open Thunder to download a resource waits for open resources to close the download is complete the Thunder

If further simplifies this process, is often the basic three steps –

Want to download => to start the download => download is completed

In this process, in addition to suspended in the upper-right window, Thunder can be seen by the user time, is very small, and even suspension Windows, also cannot guarantee that users will keep looking.

That is, the user for use of a tool time, are scattered and disorderly, even can be said to be run out of lost. For a tool software, can attract more users “Visual”, is a very important factor.

The reason, is the user’spurposes. For purposes of Thunder, when only when users need to download, to think about the Thunder. This is the tool of bruising.

Although you can through such forms as recommended, lets the user demand for faster downloads, but not in the preempt user memory before entry. As a user of this need, is irreversible-you make it difficult for a
First thought of Thunder, and then thought, also has an animation set to download today. It is because of users the purpose, determine the Thunder software requirements – this tool helps users complete the download.

Users have clear objectives, product of Thunder as a tool, completed his mission is to direct the user’s needs, and for users as soon as possible to end this demand, but it is difficult to create demand. This is also the Thunder times where the main reason for the transformation is not a breakthrough.

Have contrasts with the Thunder, is Tencent QQ. There is no doubt that, QQ, its very nature, always is a tool, a tool that allows the contact between people. But why QQ tool can successfully do so socialization, and Thunder is not?

Personally, I still often log in and use of QQ. Such use does not have a clear purpose, may be just as bored, lonely, and so on, plus some time also need to contact my friend.

If requirements apart, this is the case, actually my purposeis not to QQ and QQ on, more is to look for friends. This uncertain demand
Determines the QQ is simply a channel, and behind this channel, is the relationship between the user and the user chain. That is, QQ users do not have a clear purpose, they use QQ just because of the user relationship
Exist because of QQ, just complete the tool for this purpose, it is, therefore, QQ, you can continue to provide, and the creation of this type of demand.

Relative to the Thunder, if Thunder was to complete the user tools that appear for the purposes of, the QQ is different. QQ is not in order to accomplish some purpose the tool, on the contrary, QQ for the user to create new demand. And this is not a clear purpose, also QQ more imagination.

And similar, there are Facebook and Twitter. They are to user the tools. Can also be said, only use this tool, to others to link to more
Households, which led directly to the tool became the end of a user action. When user wants to focus not only on a clear point of time, such as for user relationship to time, in order for the products of tools become
Household means leading to this goal, strong and have the control force. This also made the demand to create a possible.

This is the QQ and Thunder: the essential differences. In a sense, QQ links actually control between users, users have little choice, Thunder fail to do this, users can use Thunder, masks can also be used
The ear, as long as he did well enough. For products of tools, such as QQ, his mission is to provide a platform that can meet the users ‘ requirements, and then firmly stick to live users, and can we constantly create new
Demand.

In other words, to construct a social network, the most crucial point, is the user control. Only control the user relationship, can stick to live users, also have a chance to become a social network. In turn, the user’s purpose more clear, the more difficult it is to stay, the more difficult to form a chain of social relations.

If the previous point of view, Google should be much of a typical tool of products: user has a clear purpose, Google search as soon as possible so that they only completed rows
For, to the destination, end all this, to complete his mission. Tools and social gap between, however, is so large: on one side is hoping to send users; and the other side is the left as possible
Users. Especially for a classic search tool for Google, this is more apparent.

However, Google in terms of social ambitions have almost to the point of villain’s design is obvious. After years of development, such as Gmail, Gtalk, Gmap, and even Greader
Google’s killer app, effective previously almost no intersection between users, have a good contact. This is still far from enough. Drop the Gtalk in addition to users who use other services, the same
The clear purpose of action, they can hardly keep by other things. But Gmail still has some room-this is why Gtalk is integrated into it.

I personally, often using Greader, slowly now also accumulated a lot of attention. But most of the “friends”, I almost did not know each other, only very few opportunities,
Just encountered each other in the comments. Thanks Google
Reader great share and magic sorting function, even if I do not know these people, it is almost not much Exchange, but there is still concern of it power. This time, I made new friends, haveto social networking isn’t just simple this one purpose.

In Google Reader, exchanges between the user and the user is limited, more often, and can even be said that between the individual and the individual is almost orphaned. Emergence of social relations, has not changed, or impact on the user’s initial purpose – read information, instead of creating a better experience for this purpose.

If Facebook such as QQ, between the traditional social services, based on the social needs of the most direct relationship between friends, known as the “strong relationship“, then this relationship in the Google Reader, it is more of a “weak“. Between the user and user, contact only in time of need, other time independently of each other. This “weak” was born as the initial experience of the product as the product’s user base growth growth; and does not affect the product’s initial position, won’t let users puzzled.

Relative of email and IM-based traditional “strong relationships” failed to build Buzz, Reader on this “weak” was surprisingly successful. This clearly gives Google a lot of confidence. So, have a similar structure of “Google+1″ also came into being.

Google +1 search tool based on traditional, but for strengthening the weak relationship more obvious. While there is no Exchange, but a user’s behavior, but can reflect on another user’s search results. The lightweight way, for the most heavyweight of the results, making search tools throughout was contact between the user and the user. It makes Google on the development of social networks, with new channels and new directions, also have a rich imagination. Between the user and the user has a connection with unlimited potential.

Google+1 is just Google only the first step in social networking, his success also depends on the back of more content. Present situation, we have reason to continue to look forward to.

Tags: Google, myths, social