Rural residents accounted for half of the Chinese mobile phone read reading mobile newspaper ranking

China Research Institute of press and publication published on 21st of the eighth national people’s reading survey 2010 cell phone read groups of 23% per cent of 18-70 years old nationals, the 52% groups are rural residents. In response to this phenomenon, Institute of press and publication Director of the National Center for reading research and promoting analysis of Xu Sheng pointed out that the phone reading with simple short, cheap and quick advantage of such reading form fit the reading needs of rural residents.
“For rural residents, buy a book, buy a newspaper or to subscribe to a magazine is not so easy, and requires a certain cost, phone reading as long as a few dollars a month, or even free. “Xu Sheng said, mobile phones and high prevalence of rural residents in books, newspapers, networks and other media forms low contact rate, residents of rural mobile reading rate trend significantly.

In terms of age structure of mobile reading groups, found that more than half of mobile reading groups focused on young people under 26 years old. Further analysis of mobile reading group by phone and read the related behavior found that row in the first place is “reading mobile newspaper”, followed by reading “mobile novels”, third place was “mobile browsing”. On mobile phone novels preference type followed by martial arts class, romantic classes, youth classes, classes and through classes of fantasy. At the same time, survey 2010 18-70 years old phone reading in the national average of 32.85-minute phone reading every day, the average fee for mobile reading 34.46 million, equivalent to RMB per month 2.87, 3.1% per cent of average monthly mobile spend.

Zhongxinwang

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Tags: accounted, Chinese, mobile, newspaper, Phone, ranking, reading, residents, Rural