With the improvement of their rural economies and the drop in the price, in recent years, the rural mobile phone penetration rates continue to rise, more and more farmers began using mobile access to information. The Shanxi evening news reported on April 24, 2011, National Bureau of investigation on Shanxi Police Corps published data shows that in 2010, mobile phones become a bright spot of the consumption of rural residents, farmers ‘ mobile phones per hundred households in Shanxi province have from the previous year rose to 94.28 part, averaging more than one machine per household.
China Internet network information center (CNNIC) published last year in the 2009 survey report on Internet development in rural China, at the end of 2009, Internet users reach 106.81 million people in rural China, the annual growth of 22.2 million people, annual growth rate of 26.3%. Where mobile Internet users about 71.89 million people in rural areas, with growth of more than 30 million compared to 2008, annual growth rate of 79.3%, significantly higher than the overall increase of Internet users in rural areas.
In addition, the rural proportion of Internet users use the desktop as a Web terminal decline to 68% and use the mobile Internet growth in the proportion of near 20%, using the rate of 67.3%, a figure even higher than the rate of usage of mobile Internet users in urban residents (57.5%). Visible, mobile phones become the mainstream of rural Internet users Internet access terminals, but also become important force for stimulating rural development of the Internet.
The report also showed that compared with the age structure of Internet users in General, more younger Internet users in rural areas. Internet users in rural areas, 30 years of age the proportion of the population as high as 69.2%, where 19 young proportion of Internet users under the age of 41.1%.
According to the China Research Institute of press and publication published on April 21, “the eighth national people’s reading surveys”, 2010, in the use of mobile phones in reading electronic publications or browse the Web Reader population, age reader covers an entire national reading of between 18~70sui 23%, 52% of them are farmers.
Mobile reading group analysis indicates that rural residents 32.91-minute phone reading a daily average, higher than urban residents (32.2 minutes), living in rural phone reading groups the average annual cost of $ 36.55 and higher than the phone reading groups residing in the town ($ 32.19).
In addition, by phone and read the related behavior, ranked number one is “reading mobile newspaper”, accounting for 55.3%, followed by reading “mobile novels” 43.1%; “mobile browsing” third, accounting for 28.1%; read “information and learning about” row of four, to 10.5%.
China Research Institute of press and publication Director of the national reading research center-Xu
Tags: consumption, farmers, Internet, mainstream, mobile, phones, Terminal, usage
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