According to foreign media reports, the United States market research company Harris Interactive (Harris
Interactive) announced on Monday the annual ranking of corporate reputation. Results showed that Google beat last year’s champion – “gushen” Buffett’s Berkshire · Hathaway
(Berkshire Hathaway) company, topped in the rankings this year. Google 2010 ranked third in the rankings.
Kazakhstan
Rhys head of interactive practice on reputation management business luobote·fulangke (Robert
Fronk) said that as the world’s largest search engine service provider, Google with its financial performance and the welfare of the employees of public praise, ranked first in the ranking of this year. Harris Interactive to survey findings,
As economic conditions improve and financial crisis, recession, surveyed corporate reputation score generally rose. Cesar Franck says, “still has 44% of respondents said the United States corporate reputation is still falling, but I
Are seeing some positive signs. ”
In a ranking of this year, the second is Johnson, third is
3M, these enterprises are more than last year’s first Berkshire · Hathaway. Bokexier·HA sub-Wei was ranked fourth in the rankings this year, however, the company score still grew compared with the previous year. The fifth
Is Apple. In accordance with the market value, Apple is currently the largest technology companies in the world. Harris Interactive ranking also shows that United States public comments have been moderated in the big banks, but even so, financial companies are ranked only
Before the tobacco companies.
Harris Interactive the investigated a total of 30,000 users, appear in the top 60 companies are
For the most common in everyday life to the company. The global financial crisis during the United States Federal Government assistance of the United States International Group (American International Group
Inc., referred to as AIG) in this year’s ranking of corporate reputation in the insurance excess. From the effects of events such as recall, Toyota Motor declined the most in the rankings this year, from 20 to 43 per cent last year.
Before Jan Sokol
Harris Interactive conducted the survey in on December 30 last year to February 22, occurred in Berkshire · Hathaway executives David Sokol (David Sokol) in March this year because of suspected insider trading before the blame and resign. And after the survey, aeration out of Google and Apple with Smartphone users geographic location information of mobile phone message.
In
Among this year’s survey, although 17 involve industry scores have been rising, but 77% of the public still evaluation of enterprise’s image as “no” or “bad”. Harris Interactive ranking of corporate reputation has launched 12
Years, Google the high score on his election and unusual, because the company on trust, respect and worship project has not been on the high scores, but on the financial performance, employee welfare gain a high score. Cesar Franck says, Google
Employee benefits generous famous, such as game rooms, cafeteria and a massage service, Google can recruit the brightest talent, and to give preferential treatment.
Among the 17 involve industry, the highest score of the Corporation. 75% of respondents said that their positive attitude towards the technology industry. In addition, 22% respondents of a positive attitude towards the financial services industry, higher than the previous year’s 16%.
Text/Tencent technology
Tags: announced, Apple, corporate, Google, ranking, reputation, States, United
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